会议专题

2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

总文献量: 44篇会议类型: 国际会议会议地点: 贵阳主办单位: 贵州财经学院会议日期: 2011-12-17

文章浏览

Moderating Effect of Motivational Orientation on the Relationship Between Involvement and Word-of-mouth Intention: Evidence from the Internet Social Communities

LI Zinan

Star Production: An Analysis of the Mechanism and Mode of Star Brand Marketing

GUO Wei YANG Deling

The Present Situation and Thought to Guizhou Business Development

CHEN Jinsong XU Peng

The Researches on Optimizing Path of Virtual Experience in Online Shopping Based on the Perspective of Customer Satisfaction

SONG Ping LI Hongwei YIN Xunguo

The Provision and Application of Marketized Goods

LI Yisong WANG Jianguo Yew-Kwang NG

Research on Influence Path of Loyalty Program: Based on the Perspective of Perceived Value

LI Zinan NIU Haipeng LIN Chun Elizabeth Stylianou

Atmosphere Influence in Patient Perceived Healthcare Service Quality and Outcome--An International Study of Finland, India, Nigeria and PRC

WEI Fuxiang Pia Polsa Alabi Soneye Ritu Narang

Research on the Influence Factors of Negative Internet Word-of-mouth Re-spread Based on the Grounded Theory

BI Jidong

Research on Performance Management Strategies for Public Hospitals: Based on the Perspective of Stakeholder Orientation

QIAN Minghui J1A Miaolei LIN Chun Canan Corns

Consumption Characteristics & Marketing Strategies of Household Appliances in Rural Areas of Guizhou

LIU Xiaokun BAI Guiyu

Sport-related Consuming of the Teenager and the Corresponding Guiding Strategy

WANG Wenli TIAN Ligang

CEO Hubris, Firm Investmemt and Firm Performance

LIU Huanhuan XIE Lu

Analysis of Government Acts in Xiamen City Brand Management: Based on the Perspective of City Marketing

ZHAO Dan

Studies on Marketing Innovation of High and New Technology Product Based on Consumer Learning

TANG Xiaoxiao ZHENG Yongjun WANG Chunxiao

Construct High Customer Loyalty Service Supply Chain

JIANG Wenqin

Analysis and Restoration Strategies for Waiting for Bank Services

ZHENG Hong

The Analysis of Marketing Countermeasures Within Financial Service Innovation of Small and Medium-sized Enterprises in Xinyu City

LIU Lixin ZHOU Shufen JIAN Ling

An Experimental Study on Industrial Cluster Band- building and Tourist Shopping

YUAN Meng

Marketing Strategy and Countermeasures for a New Round of Real Estate-Case Study of the Real Estate Market in Nanjing

WANG Baoqian WANG Caixia

The Analysis of Influencing Factors on the Consumers Online Shopping

TANG Shilling LV Xin