Consumption Characteristics & Marketing Strategies of Household Appliances in Rural Areas of Guizhou

摘要：

Given that many rural people of Guizhou, which accounted for about 70％ of the total population? With rising living standards in rural areas in Guizhou, household appliances consumption market has great potential. However, the conditions subject to income and infrastructure constraints, development of the rural household appliances market of Guizhou still has greater difficulty. Enterprise and government need to work together to expand rural household appliances consumption, and promote rural consumption levels of Guizhou.

关键词： Rural market Household appliances Marketing strategy

作者: LIU Xiaokun BAI Guiyu

作者单位: School of Business Administration, Guizhou University of Finance and Economics, China, 550004

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 115-119

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）