The Analysis of Influencing Factors on the Consumers Online Shopping

摘要：

As a new consumption model, the online shopping provides consumers with a new choice of shopping pattern. The shopping behaviors of the online consumers are often influenced by the price and quality of commodity, network security, aftersale service and other factors. The network marketing enterprises should fully analyze the influencing factors on the consumers online shopping behaviros, make good use of advantages of online shopping and overcome its shortcomings, and speed up the development of E-commerce.

关键词： Online shopping Consumer behavior Influencing factors

作者: TANG Shilling LV Xin

作者单位: Tangshan Vocational &Technical College, Tangshan, Heibei, China, 063004

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 201-205

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）