Star Production: An Analysis of the Mechanism and Mode of Star Brand Marketing
With the socioeconomic development and the increase in peoples income, peoples consumption mode has changed greatly. Recently, spiritual life consumption with star economy being the main part has become a principal consumption mode due to the development of culture industry like mass media. Star is the core competence of the entertainment enterprises and its production is an organized systematic development process. With star production being the theme, this thesis is to explore star consumption psychology and mode and to summarize the systematic planning and implementation mode of star production.
Star production Star consumption psychology Star consumption mode Culture marketing
GUO Wei YANG Deling
Senior Partner of China Stone Management Consultant Group, MBA of Australia Victoria University Beijing City University, Lecturer, Renmin University, Doctoral Candidate, Majored in Human Resource
国际会议
贵阳
英文
63-68
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）