Construct High Customer Loyalty Service Supply Chain
The service quality of good depth benefit to the enterprise to cultivate customer loyalty. Enterprise must take the customer as the center, service as the dominant construct serviceoriented supply chain integration. This paper expounds the connotation and characteristics of the supply chain services; The service to improve the supply chain analysis customer loyalty active influence; Based on the customer loyalty service supply chain of the construction of the train of thought; Have concluded that the supply chain of the service system construction, depends on service integrators the ability of resource integration at the same time, through the service between supply chain partners, the harmonious operation for the end customer realize provide low cost differential service, so as to form the customer high loyalty conclusion.
Enterprise Consumer service Supply chain Integration
JIANG Wenqin
School of Management, Shandong Institute of Business and Technology, P.R. China, 264005
国际会议
贵阳
英文
251-255
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）