The Analysis of Marketing Countermeasures Within Financial Service Innovation of Small and Medium-sized Enterprises in Xinyu City

摘要：

This article points out the problems how banks deal with the small and medium-sized enterprises financing, and analyze causes in the angle of marketing. Lastly, in the viewing angle of commercial banks marketing management, author elaborates some solutions in the aspects of building modern marketing ideas, confirming the marketing targeting, innovating banks products and building marketing information system.

关键词： Financial service innovation Small and medium-sized enterprises Marketing countermeasures

作者: LIU Lixin ZHOU Shufen JIAN Ling

作者单位: Economics Academy, XINYU University, China, 338004

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 174-178

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）