An Experimental Study on Industrial Cluster Band- building and Tourist Shopping
Tourist shopping plays an important role in the tourism activities. But there is little study on the relationship between the Industrial Cluster Brand-Building and tourist shopping engineering. This paper designs an experiment in a tourism shop to test how industrial cluster brand influence the tourists behaviour. The results show that if other factors remain unchanged, on the conditions that the tourist have no cognition about the Industrial Clusters Brand in the tourism destination, the spending tourists spend on the goods related to the Industrial Clusters Brand will be a significant increase if we take a good communication to the tourists about the Industrial Clusters Brand. Based on this we get to this conclusion that the development of tourist shopping engineering depends on the brand-building of local industrial clusters.
Tourist shopping engineering Industrial clusters brand Experiment
YUAN Meng
School of Business, Hohai University, P.R.China, 210098
国际会议
贵阳
英文
3-6
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）