Studies on Marketing Innovation of High and New Technology Product Based on Consumer Learning

摘要：

The investigation on the present use of high tech products indicated that the consumers had limited learning ability, it caused the high and new technology product to be unable to become the biggest effectiveness. And through the economic analyzes, explained that enhancing the consumer learning ability has impact on the sales of high and new technology products, at the same time, this paper proposed the new marketing innovation of high and new technology product based on the present consumer learning condition in knowledge economy age.

关键词： Consumer learning High and new technology product Marketing innovation Consuming effectiveness

作者: TANG Xiaoxiao ZHENG Yongjun WANG Chunxiao

作者单位: School of Qianjiang, Hangzhou Normal University, China, 310012 Contemporary Business and Trade Research Center, Zhejiang Gongshang University, China, 310012

会议类型: 国际会议

会议名称: 2011 Exchange Conference--International Marketing Science and Information Technology(2011国际营销科学与信息技术交流大会)

会议地点: 贵阳

会议语种:英文

页码: 107-114

在线出版日期: 2011-12-17（万方平台首次上网日期，不代表论文的发表时间）