Sport-related Consuming of the Teenager and the Corresponding Guiding Strategy
Teenagers are the main forces of Chinas various industries in the 21st century, but they, with strong age characteristics, are also the consuming groups of new era. Nowadays, the sportrelated consuming of the teenager has become an important part of our sport market. In this article, the author investigates and analyzes the teenagers sport-related consuming consciousness, psychological motives, consuming structure and influencing factors to seek for the regular pattern and effective strategy for guiding the sound developing direction of their consuming as well as for providing a basis to the relative departments and enterprises in order to make effective regulating policy and marketing strategy.
Sport-related consuming Behavior Teenager Guidance Enterprise Marketing
WANG Wenli TIAN Ligang
The Physical Education Department in the Agricultural University of Hebei, China, 071001
国际会议
贵阳
英文
232-236
2011-12-17（万方平台首次上网日期，不代表论文的发表时间）