会议专题

2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

总文献量: 107篇会议类型: 国际会议会议地点: 浙江绍兴主办单位: 中国市场营销研究中心;绍兴文理学院会议日期: 2010-08-07

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Government Website Experiential Marketing Based on City Brand

QIAN Minghui LI Guangming LI Zinan

Research on the Manageable Moderators Between CSR and Consumer Support

LIU Yi FEI Xianzheng

Emphasize the Innovation on Production Design

GE Zhiqiong TIAN Yuan

Study on Salespeoples Ethical Decision-making

GUO Hongsheng

Innovation Effects in the Supply Chain

LUO Liying YAN Yang

Relationship Between Stakeholder Orientation and Firm Performance:The Effect of Corporate Culture

WANG Qiliang YU Hongxia

New Bright Spots in Chinas Rural Domestic Marketing -Physical Leasing

YU Shuqing

A Comparative Analysis of Consumer Behavior with Payments of Shopping Cards and Cash

YUN Xiaozhe XIE Qun LEI Ming

A Study on Integrated Service Mode in Property Service Industry

CHEN Kai LIN Lengmei

The Construct and Influence of Word of Mouth:Receiver Perspectives

YU Chunling TANG Xu

The Empiric Analysis of Relation Between the Economic Equilibrium Mechanism Transition and Marketlization of Interest Rates

SUN wei MENG Jun ZHANG Xulu

Group Purchasing Behavior in C2C E-Business -A Preliminary Empirical Study

SUI Yue SONG Yu YANG Xuecheng

Influencing Factors Analysis on the Female Leadership Power Based on Position

QIU Yuming

From Website Traits,Buying Impulsiveness,to Impulse Buying Online

ZENG Kaisheng

The Strategic Research on Zhongyuan Culture and City Brand Marketing

CHEN Zhuanqing

Analysis on Consumer Behavior Characteristics and Cause During the Financial Crisis -A Case of Zhejiang

XUE Guoqin

Research on Consumer Behavior Changes and Corresponding Countermeasures in Financial Crisis

LI Ruihua

Study on the Relationship Among Individual Differences,E-WOM Perception and Purchase Intention

BI Jidong

Reflection About the Impacts on Chinas Consumption Structure Changes by the Financial Crisis

TANG Shuling LV Xin

In-depth Study on the Influence of Internet Perceived Risk on the E-WOM

GUO Guoqing YAO Yanan YU Lianzhao