Analysis on Consumer Behavior Characteristics and Cause During the Financial Crisis -A Case of Zhejiang
It was the period that the current round of global financial crisis has been a greater impact on china during early 2008 to October 2009.The financial crisis impacted on consumption,investment, foreign trade as well as macroeconomic policy and so on.This article selected as a study area of Zhejiang Province,and analyzed household consumption behavior characteristics and cause during financial crisis.The main features of household consumption behavior included that Engel coefficient appeared upward trend;to urban and rural residents, per capita consumption expenditure growth rate was lower than the rate of income growth;the financial erisis has been more impact to urban residents than to ratal residents.This article conclude that the main reasons of foregoing characteristies include that there was the plight of income growth under the trend of negative growth in employment;The mode of economic development that larger dependence on foreign trade and labor-intensive manufacturing industries lasted a period of time in Zhejiang;The general idea of stimulating economic growth through investment in fixed assets in order to break the financial crisis inhibited the increase of consumption levels.
Financial crisis Residents Consumer Behavior
XUE Guoqin
Faculty of Economic and Business Management,Shaoxing University,Shaoxing,Zhejiang,P.R.China
国际会议
2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)
浙江绍兴
英文
505-509
2010-08-07（万方平台首次上网日期，不代表论文的发表时间）