Emphasize the Innovation on Production Design

摘要：

Today,the role of product design strategy has been widely recognized by management experts. Product design innovation is a very important factor to meet consumer demand,good design can improve product quality and grades,and it also can increase the value-added of products.Emphasis on product design innovation is one of the most important factors to increase competitiveness of Chinese corporations and transfer the major market to high-end products.To sun up,we should use the strategy vision to treat design innovation.Design innovation and technological innovation is to enhance the competitiveness of enterprises as an important aspect.

关键词： Product design Demand Product grade Value-added Competitive advantage

作者: GE Zhiqiong TIAN Yuan

作者单位: School of Management and Economics,Shenzhen Polytechnic,Shenzhen,P.R.China,518055 School of Economic School of Business,University of Miami,Miami,USA,33146

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 196-199

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）