The Strategic Research on Zhongyuan Culture and City Brand Marketing

摘要：

Culture is an important factor in the present city brand marketing and also is an effective element in molding the image of small and middle city. The long history of Zhongyuan culture with Henan as representative is advantageous resource for developing city brand marketing and it should be regarded as the root of the orientation of Henan city brand.The special geographic environments in Zhongyuan have embraced Zhongyuan culture.Using zhongyuan culture to promote the city development is different from any other places in the world.We have to root in zhongyuan history culture resource to mould and promote Henan.

关键词： zhongyuan culture city brand marketing strategy

作者: CHEN Zhuanqing

作者单位: Economics and Management College,Henan science and technology institute,P.R.China,453003

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 133-138

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）