会议专题

2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

总文献量: 107篇会议类型: 国际会议会议地点: 浙江绍兴主办单位: 中国市场营销研究中心;绍兴文理学院会议日期: 2010-08-07

文章浏览

An Empirical Study of Herbal Tea Consumption Motivation --Based on the Concept of Cultural Marketing

WU Zhaochun LUO Jining

Study on the Established Modes of Regional Brand of Agricultural Products

MA Qingxue NIE Zhipeng

Research on the Investment Decision-making of Mining Right Value Based on Mean-revering

YANG Zhihai KONG Xiangwei

Research on Experiential Marketing Strategy in Corporate Websites

XIAO Yu

Usability,Cool Feeling and Brand Value Creation:Evidence from A Popular Individual Consuming Product

SHENG WZ CHEN Jin YANG Xia

Study of the Innovation of Cashmere EnterprisesMarketing Strategy Based on the Factors Influencing ConsumersChoice of Cashmere Products

XU Haiqing

A Study of the Factors Influencing the Cooperative Marketing Based on Industrial Cluster

ZHAO Haoxing ZHANG Xinguo ZHANG Qiaowen

The Model Study of Dairy Marketing Channel Based on Flexible Relationship Quality

HOU Shuxia

A Corpus-based Comparative Study of Company Profiles --A Case Study Between World Top-500 and Zhejiang Top-100

YANG Jianding

Cultural Information Resources Development and Sharing in the Age of Media Convergence

FENG Genyao ZHANG Feng XIAO Weige

GVCs and Sustaining Competitiveness of Clothing Industry in China -A Perspective of Functional Upgrading

CAO Dongmei

The Effect of Positive Word of Mouth on Consumer Switching Behavior

WANG Huafeng

The Study on Prediction Model About Selecting Quality Assessment to the Marketing Personnel

ZHANG Xixi WEN Yating YUAN Yuan

Research on Triangle Pavilion Model of Marketing Positioning

ZHANG Jihua

The Researches on Vertical and Horizontal Co-market Strategic Alliance

WU Jixin

Management Control for E-Marketing at the Changed Business Environment:An Exploratory Note

ZENG Kaisheng LUO Xiaohui

Research on Strategies for Rapid Development of Shaoxing Wine:A Value Innovation Perspective

NAI Li SHENG WZ PANG Fei

Discussion on the Cultivation and Promotion of the Online Specialized Markets-Case of Zhejiang Province

DING Zhigang CAI Xiaoli

Comparative Study on Customer Satisfaction and Commodity Price--Survey of Six Hypermarkets in Putuo District of Shanghai

YI Ming CHI Lihua ZHOU Yong

An Empirical Study of Sustainable Consumption Behavior Among Residents in Changsha

HU Biling DONG Xuebing YANG Zhi