Relationship Between Stakeholder Orientation and Firm Performance:The Effect of Corporate Culture

摘要：

From the perspective of COrporate culture,the authors of this paper construct a theoretical model that describes the relationship among stakeholder orientation (SO),corporate culture and firm performance (FP).Then,the authors collected data from 163 enterprises in Fujian province and tested the model with SEM.It is proved that stakeholder orientation does not directly work on firm performance at all,but it has obvious indirect bearing on finn performance through adaptability of the corporate culture to the outside (ACCO) and consistency of the corporate culture inside (CCCI).

关键词： stakeholder orientation corporate culture firm performance

作者: WANG Qiliang YU Hongxia

作者单位: School of Economics and Management,Zhejiang Normal University,China,321004

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 619-626

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）