A Comparative Analysis of Consumer Behavior with Payments of Shopping Cards and Cash

摘要：

This paper will discuss difference of mental satisfication from two means of payment: shopping card and cash,and analysis the amuence of tbat to consumer behavior. Objecting to those consumers who have payment ability and experience of paying by shopping card,we find that consumers establish different information structure for payments and thev believe there existing difference of function and usage between them,which means there exist non-fungibility effect between shopping card and cash,but there is no significant difference in price sensitivity and impulsive buying on consumer behavior.And consumers intend to buy nonnecessary goods by shopping card,while buy necessity on cash.

关键词： Shopping card price sensitivity impulsive buying non-fungibility

作者: YUN Xiaozhe XIE Qun LEI Ming

作者单位: School of Economics and Management,Beijing Information Science & Technology University,P.R. China,100191

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 539-544

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）