会议专题

2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

总文献量: 69篇会议类型: 国际会议会议地点: 天津主办单位: 中国市场营销研究中心会议日期: 2009-12-12

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Research on the Evaluation of the Technology Applying and Marketing Personnels Innovation Growth of Hi-tech Enterprise

LIANG Zhen YAN Yufei JI Xiaoyan

The Penetration and Fusion Between KIBS and Modern Manufacturing

WANG Bingcai LI Hui

The Research on the Marketing Strategies Theory and Empirical Based on the Product Value

CHEN Jingdong HAN Wei

The Analysis of Residents Consumption Behavior Under the Condition of Uncertainty

FENG Yinhu WANG Xiaoyan

The Framework of Interaction Between Retailing Salesman and Its Customer upon Patronage Behavior

GUO Hongsheng HUANG Yanrong

Auditors Governance Role in Emerging Markets: Evidence from China

JIANG Ximing LIU Xiyou

Research into Marketing Strategy Innovation of Commercial Bank Retail Business

LIU Ling

The Development of Marketing Technological Innovation in Yunnan & Its Sustainable Growth Analysis in the Contezt of Global Economic Downturn

SHI Jiaying SUN Ping XU Qin

The International Trading Environment and Chinas WTO Accession: Measured by the Intensity of Anti-dumping

WANG Xiaowen

A Quantitative Analysis of Chinese Electronic Information Manufacturers International Marketing Performances Under the Influence of R&D Investment

DU Yuping

CRM Strategic Study of Chinese Catering Enterprises

CHEN Zhuanqing SHI Baojin

The Prediction Research of Cross-purchase Probability Based on Logit Model

CHENG Aiwu ZHANG Shuquan HUANG Chuan

A Study on the Impact of Ezternal Incentives on P-EWOM

GUO Guoqing WANG Xiaofan ZENG Yan

Key Influencers in Virtual Community

ZHANG Xi YANG Xuecheng ZHANG Xiaohang

The Analysis of Over-marketing on the Basis of Business Ethics

ZHENG Ruihong

Thoughts on Customer Dissatisfaction Research

SUN Zhongqun

Research on Core Competency of Dynamic Strategic Alliance in Supply Chain Management

GUO Xiaoying

Study of Service Innovation Strategy Based on Customer Loyalty

PEI Shuyuan

Interrelationships of Enterprise Resource Elements: A New Conceptual Analysis

ZHANG Guowang

Marketing Miz Research of Information Retrieval Service Under the Ezperiential Economy Background

QIAN Minghui HU Jingjing