Marketing Miz Research of Information Retrieval Service Under the Ezperiential Economy Background
Experiential marketing is the front field of the academic research, which is also widely applied to various fields of marketing practice. In era of information explosion today, the database information retrieval service are largely demanded, but its marketing approach is relatively old, which is still dominated by traditional 4P mix, not being able to better meet customer needs and industrial development. This paper attempts to combine frontier development of experiential marketing theory and characteristics of information retrieval service industry, based on the practical demands, promote new experiential marketing mix of information retrieval service, make a meaningful exploration for theoretical study and practice of database information retrieval service.
database information retrieval service ezperiential marketing miz
QIAN Minghui HU Jingjing
School of Information Resource Management, Renmin University of China, RR.China, 100872 School of Business, Renmin University of China, RR.China, 100872
国际会议
天津
英文
209-215
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）