会议专题

2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

总文献量: 69篇会议类型: 国际会议会议地点: 天津主办单位: 中国市场营销研究中心会议日期: 2009-12-12

文章浏览

Logistics Cost Management in Emerging Market: Evidence from China

GOU Yanzhong

Identification and Correction of a Common Fundamental Error in General Annuity Calculations

WANG Xiaoyan Chris Deeley

Development and Test of Measuring Scale of Famous-brand Cluster Effects--Study on Famous-brand Cluster Effects Based on Cluster Brands

SUN Lihui SHENG Yajun

An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews

GUO Guoqing CHEN Kai HE Fei

A Review of the Service Quality Scales of Retail Stores

WANG Shucui

A Study on the Impact of Interactivity on Online Purchasing Intent Based on Virtual Community

FAN Xiaoping MA Qingguo

A Literature Review and Critique on Customer Satisfaction

LIU Huiqun ZHAO Xin

On Cultural Construction of Marketing Major

WU Yong XU Jing

The Theoretical and Empirical Study of Marketing Opportunities Based on Product Value

ZHANG Wei CHEN Jingdong CHENG Long

Research on WOM Marketing of Forest Products Based on Web 2.0

YAO Peng

Demystifying the Supply of Capital and Labour in a Nations Economic Chain

ZHOU Jie David Picken LIU Chunlu

An Empirical Study on Credibility Information and Product Involvements Influence on Consumers Brand Switching Intention

GUO Guoqing ZHANG Zhongke WANG Xiaofan LI Yisong

Testing for Nonlinearity and Chaoticity in Ezchange Rate Time Series

LIU Lixia

A Review of the Interactivity Research

LI Guangming

Features of Web Media and Applications of It in Marketing

XU Dayou SUN Haoxiang

Research on Consumption Level Upgrading and Legal System Guarantee

LI Jinrong LI Yang LI Yuling

Chinas Financial Market Innovation and the Development of Tianjin Binhai New Area

HU Yang WANG Xinran ZHOU Shimin

Empirical Analysis on Fruit Farmers Selection of the Type of Cooperation Partners on Supply Chain in Beijing Suburbs

LIU Ruihan WU Chunxia PU Yingyan

On the Method of Total Indez for Measuring Human Capital

LI Yuanming XU Le

The Influence of WOM on Consumers Intention of Brand Switching: the Mediate Role of Subjective Norms

GUO Guoqing ZHANG Zhongke CHEN Kai WANG Xiaofan