The Framework of Interaction Between Retailing Salesman and Its Customer upon Patronage Behavior
Through the establishment of a theoretical model about the function mechanism of interaction between Stores salesman and its customer upon patronage behavior of customer, it can be seen service of stores salesman can influence the consumers perceived service quality, satisfaction and moreover, the patronage intentions. Retailers and its employees should have customer orientation selling concept, use adaptive selling and improve its internal management, which will increase customers happy shopping experience and arouse consumers purchasing desire to create a unique competitive advantage.
Interaction Trustiness Customer orientation marketing Patronage intention
GUO Hongsheng HUANG Yanrong
Business School, Gannan Normal University, P.R.China, 341000
国际会议
天津
英文
384-391
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）