CRM Strategic Study of Chinese Catering Enterprises

摘要：

With the further development of economical globalization, in Chinese catering market, western catering enterprises with McDonalds Corporation and KFC as representatives constantly grab customers from Chinese catering enterprises. Confronted with western catering enterprises with abundant capitals and advanced managerial skills, our catering enterprises must change our marketing recognition and begin to implement the concept of taking clients as the centre. They need to convert food management into information management, by the reasonable implementation of managerial strategy on customer relation, enhancing their competitive and capacity for development.

关键词： Catering enterprise CRM Managerial Strategy on Customer Relation

作者: CHEN Zhuanqing SHI Baojin

作者单位: Economics and Management College, Henan Science and Technology Institute, China, 453003

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 67-71

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）