A Quantitative Analysis of Chinese Electronic Information Manufacturers International Marketing Performances Under the Influence of R&D Investment
This paper provides a novel exploration for Chinese companys international marketing capabilities by utilizing Chinas export data as the performance index. The statistics data from 2001 to 2007 of Chinas Top 100 Electronic Information Manufacturers research and development (R&D)investment and information technology investment are applied to conduct the quantitative analysis. The results reveal that R&D investment together with the information technology investment has positive effects on the international marketing performances of Chinese electronic information manufacturers. And some strategic suggestions and advices are proposed based on the findings.
Chinese electronic information manufacturers R&D investment Ezport data International marketing performance
DU Yuping
Research Centre of International Trade and Economics, School of International Business Management, Guangdong University of Foreign Studies, P.R.China, 510006
国际会议
天津
英文
154-159
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）