会议专题

2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

总文献量: 69篇会议类型: 国际会议会议地点: 天津主办单位: 中国市场营销研究中心会议日期: 2009-12-12

文章浏览

The Interaction and Integration of Enterprises Technology Innovation and Marketing Innovation

WANG Yujing LIU Xiaojun

A Study of Success Factors in City Branding: The ISE Conceptual Model

QIAN Minghui

Customized Marketing-Marketing Innovation Under New Economic Conditions

GE Zhiqiong

The Nonlinear Relationship Among Brand Satisfaction, Brand Trust and Brand Loyalty

ZHANG Yueli LI Wenchuan

The Market Strategy of the Chain Enterprise

JIANG Dayang GUO Lin

Research on Knowledge Mining of Dredging Operation of the Cutter Suction Dredger Based on SECI

DU Hong

A Study on Tourism Image Orientation of Tianjin

LI Jin HE Xiao ZHAO Liming

Anticipated Reductions in Taz Rates and Earning Management of Listed Companies: Evidence from China

BAI Mo FU Yue

The Predict Study on Word-of-mouth Receivers Purchase Probability Based on Logit Model

HUANG Chuan CHENG Aiwu

Empirical Study on Critical Success Factors of Cross-selling System Implementation in Chinese Financial Institution

LI Qi

Research on the Building Model of Recycling Ecological Industry Chain in Tianjin Binhai New Area

KOU Xiaoxuan SUN Yanli XIE Wei

The Research About the Effect of Incentive Compensation Mode to Escalation of Commitment

TANG Yang WANG Xinran SUN Liyan

An Empirical Analysis on the Relationship Between Job Burnout and Organizational Commitment

ZHANG Kun MA Hailong

Analysis of the Precision Marketing Technological System on CRM

LI Zhihong LIANG Dong

Impact of Consumer Involvement and Retailer Formats on Price Dispersion

YUN Xiaozhe LEI Ming

A Study on Measurement of the Brand Equity of Mobile Communication Industry: Taking GOTOne as an Ezample

CHEN Kai WANG Xiaofan ZHANG Yongjun

The Influence of WOM Information Characters Based on the Mediate Role of Attitude Toward the Behavior

ZHANG Zhongke

The Relationships Between Service Recovery and Customer Satisfaction: An Ezperimental Study in Restaurant

YUAN Meng

Online Word-of-Mouth Marketing Strategy in Hotel Management

LI Ye LIANG Yushe

The Research on Multi-goal Grey Decision-making for the Selection Schemes of Sales Staffs

LI Yuntao LIU Yan