Research into Marketing Strategy Innovation of Commercial Bank Retail Business
Retail business has been both a key part of banking business conversion and an important profit source. Retail business self-evidently conveys the significance of business marketing for Chinas commercial banks which operates under traditional system, bearing such features as ambiguity about target customers, forced marketing domination, shortage of human resources support, etc. So, solutions to innovate the marketing are to reconstruct business culture, employ customercentered ideals, innovate the marketing methods and enhance the channel management.
commercial banks retail business marketing strategy innovation
LIU Ling
Economics School, Tianjin University of Commerce, Tianjin, China, 300134
国际会议
天津
英文
188-192
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）