Research on the Evaluation of the Technology Applying and Marketing Personnels Innovation Growth of Hi-tech Enterprise

摘要：

According to interviews and questionnaires on 350 technology applying and marketing personnel in more than 50 Hi-tech Enterprises, this article analyzes and compares the factors that promote or hinder the technology applying and marketing personnels growth. The six factors are family, society, school, team, organization and environment. This leads to the exploration of setting up a system of evaluation suitable for the personnels innovation ability in Chinese high-tech enterprise and provides important reference for that personnels growth.

关键词： high-tech enterprise technology applying & marketing personnel innovation growth system of evaluation

作者: LIANG Zhen YAN Yufei JI Xiaoyan

作者单位: Tianjin University of Commerce, Tianjin, China, 300134

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 426-437

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）