The Analysis of Over-marketing on the Basis of Business Ethics

摘要：

By highlighting over-marketing activities in modern operations, this paper reviews the basic theories and thoughts concerning business ethics and marketing morals. Through the analysis of over-marketing behaviors of modern businesses in China, the author discussed in depth management challenges brought about by marketing in terms of business ethics: honest operation, protection of consumers interest, unfair competition and corporate social responsibilities.

关键词： over-marketing business ethics social responsibilities

作者: ZHENG Ruihong

作者单位: Department of Economics and Trade, Guangdong College of Industry and Commerce, P.R.China, 510510

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 82-86

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）