The Interaction and Integration of Enterprises Technology Innovation and Marketing Innovation
Although technology innovation is quite crucial for enterprises development, without acceptance by the market the new technology and product will become meaningless. The paper expounds the interaction between technology innovation and marketing innovation and points out that technology innovation is oriented by the market and transforms the scientific and technological potential to marketing advantage. Meanwhile, some marketing innovation forms and approaches to integrating technology and marketing innovation are analyzed. Technology innovation needs being guided by market so as to integrate new product, commercialize production and popularize market application and share.
technology innovation marketing innovation interaction integration
WANG Yujing LIU Xiaojun
School of Economy, Tianjin University of Commerce, Tianjin, P.R.China, 300134
国际会议
天津
英文
136-140
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）