A Study of Success Factors in City Branding: The ISE Conceptual Model

摘要：

In the process of economic globalization, the resources required by urban development are particularly scarce; moreover, the flow and distribution of the resources largely depend on the attractions of city brands. Although many scholars have conducted researches on various aspects of city branding, of which the key success factors havent been systematically studied. This paper analyzes the factors, which impact city brands, brought up by different scholars, extracts the ISE model from key factors to the successful city branding, and proposes management strategies to promote city branding under the framework of the ISE conception.

关键词： city branding ISE model success factor

作者: QIAN Minghui

作者单位: School of Information Resource Management, Renmin University, P.R.China, 100872

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 313-321

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）