The Market Strategy of the Chain Enterprise
The chain enterprise has become the main managed technique in the modern business economy, in these days they have grown very fast in China and all over the world. This article put some cases of many famous multinational chain corporation, to point that in the managing their market strategy, all the successful chain enterprises chose one or some of the strategy of cheapness, convenient, taste, and specialization. The author explains the meaning and the use of these four market strategies, and it also analyzes how to choose these market strategies for the chain enterprises.
market strategy cheapness convenient taste specialization
JIANG Dayang GUO Lin
School of Economics, Tianjin University of Commerce, Tianjin, China, 300134 School of Economy and Management, Tianjin Professional University, Tianjin, China, 300402
国际会议
天津
英文
145-148
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）