Customized Marketing-Marketing Innovation Under New Economic Conditions
Changes in enterprise environment under new economic conditions require unceasing marketing innovation of enterprises. Owing to the application of information technology, customized marketing becomes a marketing innovation model that may meet customers individual requirements. Customized marketing has the features of in-depth market segments, basing sales in production, non-inventory, customers participating in new product development and changes of customers position in value chain. Without doubt, customized marketing needs to pay attention to following problems: customized marketing shall not only be limited to product customization and it shall prevent higher extra customization costs than profits from customization and provide high quality products.
New economy Marketing innovation Customized marketing
GE Zhiqiong
Economics and Management School of Shenzhen Polytechnic, P.R.China, 518055
国际会议
天津
英文
141-144
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）