A Study on Tourism Image Orientation of Tianjin

摘要：

Starting with the status quo of tourism development of Tianjin, this paper analyses the factors restricting the tourism development of this city, as well as the characteristic of tourism resources and market perception of this city by conducting questionnaire investigation into the tourism image of Tianjin. Basing on the above, it discusses the establishment of tourism image of Tianjin, and puts forward the theme words of whole image of tourism and tourism attractive matter image.

关键词： Tianjin Tourism image Tourism resources Market perception

作者: LI Jin HE Xiao ZHAO Liming

作者单位: College of Tourism Management, Tianjin University of Commerce, P.R.China, 300134 School of Management, Tianjin University, P.R.China, 300134

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 204-208

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）