Study on the Established Modes of Regional Brand of Agricultural Products

摘要：

The main ways of the creation of regional brand of agricultural products are:evolve naturally and follow a long and tortuous course.establish scientifically with goals and coordination.This article offers three kinds of established model from the angle of view of regional government and trade association according to the characters of regional brand of agricultural products,the mechanism of foundation and core value:excellent natural resource mode,modem science and technology mode, historical and cultural mode,and discusses the established measures of three typical agricultural product region brands:Four big huai medicines Yanling flowers and trees and Luoyang peony .

关键词： Agricultural products Regional brand Established model

作者: MA Qingxue NIE Zhipeng

作者单位: School of Economics and Management,Henan Institute of Science and Technology,P.R China,453003

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 145-153

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）