The Study on Prediction Model About Selecting Quality Assessment to the Marketing Personnel

摘要：

Talent quality assessment using theory of economics and management and mathematic model is a systematic engineering which is used in the sphere of human resource management.This article takes the talent quality assessment of marketing staff for example in conjunction with its connotation and existing status.We establish the prediction model of marketers about their quality assessment by adopting questionnaire survey and statistical analysis based on norm data in the hope of affording reference to human resources deployment.

关键词： marketing personnel selecting quality assessment prediction model

作者: ZHANG Xixi WEN Yating YUAN Yuan

作者单位: College of Management,Ocean University of China,China,266100

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 609-618

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）