Research on Experiential Marketing Strategy in Corporate Websites

摘要：

Experiential marketing is a popular marketing model for modem economics,which is also a useful tool for corporate website construction.Corporate websites are portal for internet marketing. However, nowadays there are many problems such as lack of website traffic,unsatisfied effect existing in majority of them.The paper analyzes key issues of these problems,which are overlooking users demands and constructing websites without proper marketing theory.The paper provides a series of countermeasures to solve problems according to consumer demand-oriented concept and experiential marketing theory.

关键词： Experiential Marketing Corporate Websites Countermeasure

作者: XIAO Yu

作者单位: Business School of Hohai University,Nanjing,P.R.China,210098

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 268-272

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）