Discussion on the Cultivation and Promotion of the Online Specialized Markets-Case of Zhejiang Province
The development of electronic commerce brings about many profound changes in trade paRerns,and also contributes to the gradual transition of the traditional specialized market to the online specialized market.This Paper firstly discusses the challenges faced by traditional specialized markets and the comparative advantages of online specialized market and proposes a conceptua1 model of online specialized market;and thca uses example method to propose three countermeasures to cultivate the online specialized market,as cooperate with the vertical industry e-commerce Websites,cooperate with the professional vertical website development and operation service providers and self-build websites to gradually improve;and lastly points out it is important to vigorously promote the development of the online specialized markets in the areas such as market development,market environment,industry groups,and government policies and so on.
specialized market electronic commerce developing model Zhejiang
DING Zhigang CAI Xiaoli
School of Economic and Management,University of Shaoxing,Zhejiang,P.R.China.312000 School of Economic and Management,Zhejiang Industry Polytechnic College,Zhejiang,P.R.China,312000
国际会议
2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)
浙江绍兴
英文
218-223
2010-08-07（万方平台首次上网日期，不代表论文的发表时间）