Research on Strategies for Rapid Development of Shaoxing Wine:A Value Innovation Perspective

摘要：

Rice wine,port wine and beer are three ancient wine categories in the world.Shaoxing wine is the typical representative of rice wine.At present,beer and port wine are the mainstream products in liquor market while rice wine is only in the edge of the market.Further more,the leading position of Shaoxing wine is under serious threat with the rise of Shanghai rice wine.Based on in-depth industry survey and literature review of value innovation, this paper analyses and explores development strategies of Shaoxing wine industry hope to provide some implication to the industry.

关键词： value innovation rapid development rice wine Shaoxing wine

作者: NAI Li SHENG WZ PANG Fei

作者单位: Research center for science,technology and education policy,Zhejiang Uni.,Hangzhou,P.R.China,310012 School of business and management,Shaoxing Uni.,Shaoxing,P.R.China,312000 Research center for scienc School of business and management,Shaoxing Uni.,Shaoxing,P.R.China,312000

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 460-463

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）