Comparative Study on Customer Satisfaction and Commodity Price--Survey of Six Hypermarkets in Putuo District of Shanghai

摘要：

Supermarkets of Shanghai after experiencing 25 years of evolution develop in a differentiation trend and the foreign-funded are led by hypermarkets,while the domestic-funded are dominated by small and medium-size supermarkets,all of which have their advantages and disadvantages.This paper for the first time brought out the data on survey of the six hypermarkets in Putuo District of Shanghai carried out by the marketing department of the Faculty of Management of Shanghai Business School.provided seven discoveries in this study and pointed out the four trends and three recommendations for the further development of hypermarkets.

关键词： Survey of Shanghai Hypermarkets Customer Satisfaction Commodity Price

作者: YI Ming CHI Lihua ZHOU Yong

作者单位: Management Department of Shanghai Business School,Shanghai,P.R.China,200235

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 31-41

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）