An Empirical Study of Sustainable Consumption Behavior Among Residents in Changsha

摘要：

In the urban environmental management,promoting the implementation of urban residents sustainable consumption behavior is a basic work.On the basis of qualitative research,this paper develops and validates sustainable consumption behavior scale,and conducts an empirical study about the demographic variablesimpact on sustainable consumption behavior and the difference between sustainable consumption behavior and the behavior intention through a questionnaire survey,using descriptive statistical analysis,ANOVA and independent-samples T test methods.The results show that subgroupssustainable consumption behavior level is significantly difierent.Also,there are significant difierences between the dimensions of sustainable consumption behavior and those of behavioral intention.Finally,we propose effective practices to promote residentssustainable consumption behavior.

关键词： environment management sustainable consumption demographic variable behavior intention

作者: HU Biling DONG Xuebing YANG Zhi

作者单位: School of Accounting,Hunan University,P.R.China,410079 School of Management,Hunan University,P.R.China,410082

会议类型: 国际会议

会议名称: 2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)

会议地点: 浙江绍兴

会议语种:英文

页码: 574-579

在线出版日期: 2010-08-07（万方平台首次上网日期，不代表论文的发表时间）