On Cultural Construction of Marketing Major

摘要：

Major culture construction plays an important role in educating marketing major students. Lack of major culture atmosphere related to marketing work, high quality talents cultivation is harmed. This thesis based on talents cultivation goal of marketing major in vocational colleges, combined with teaching situation of marketing major in my college, puts forward the basic ideas of cultural construction of major teaching.

关键词： marketing marketing concept major culture features

作者: WU Yong XU Jing

作者单位: Guangzhou City Polytechnic, Guangzhou, P.R.China, 510405

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 172-176

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）