Features of Web Media and Applications of It in Marketing

摘要：

The cost of web medias information dissemination is less than that of traditional media. With the development of Internet, web medias advantages over traditional media are more obvious. Therefore web media becomes a useful marketing tool with better quality and lower price now. Today, E-marketing can play a unique role in searching new places for marketing, cutting down the cost of management and produce and getting rid of the troubles in financial crisis to the most degree.

关键词： web media e-marketing precision marketing blog marketing internet word of mouth

作者: XU Dayou SUN Haoxiang

作者单位: School of Business Management, Guizhou College of Finance and Economics, P.R.China, 550004

会议类型: 国际会议

会议名称: 2009 Summit International Marketing Science and Management Technology Conference(2009 国际市场营销峰会暨管理技术大会)

会议地点: 天津

会议语种:英文

页码: 87-91

在线出版日期: 2009-12-12（万方平台首次上网日期，不代表论文的发表时间）