The Theoretical and Empirical Study of Marketing Opportunities Based on Product Value
Innovation in marketing theory can no longer be built on demand basis. In the context of economic transformation, buying behavior of people has gradually shifted from meeting the demand to enhancing the value. This paper from the investment point of view, puts forward a theory in value of product as value-added, thinks that the meaning of the value is to achieve value-added of product, rather than to meet customers demand. On this basis, building the theoretical framework of marketing opportunities based on products value, we combine marketing opportunities, differentiation, satisfaction and product value theory, and verified relationships between them through the empirical study.
Value of Product Marketing Opportunities Differentiation Satisfaction
ZHANG Wei CHEN Jingdong CHENG Long
Faculty of Economics and Management, Xian University of Technology, P.R.China, 710054
国际会议
天津
英文
258-262
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）