Development and Test of Measuring Scale of Famous-brand Cluster Effects--Study on Famous-brand Cluster Effects Based on Cluster Brands
The cluster and its effects of many famous brands within the cluster play an important part during cluster brand formation. The paper intends to explore the effects on cluster brand formation of famousbrand cluster from the angle of cluster brands, and develop a set of quantitative measuring scale. The paper generalizes the famous-brand cluster effects during cluster brand formation as four key dimensions: centralization and diffuseness effects, collaboration and competition effects, according to the literature study and the results of deeply interviews. Simplification has been done by pre-test, pilot test and questionnaire etc. The results of empirical analysis show that the measuring scale we developed has better reliability and validity.
famous-brand cluster famous-brand cluster effects cluster brand industrial cluster scale development
SUN Lihui SHENG Yajun
Business Management School of Changchun Taxation College, P.RXhina, 130117
国际会议
天津
英文
22-29
2009-12-12（万方平台首次上网日期，不代表论文的发表时间）