会议专题

China Marketing International Conference 2019 (2019中国市场营销国际学术年会)

总文献量: 88篇会议类型: 国际会议会议地点: 广州主办单位: 华人学者营销协会;广东省企业品牌建设促进会;广东省广告协会会议日期: 2019-07-22

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基于大数据分析重复购买与价格评价对在线商品评论影响

霍伟航徐铭霞甘嘉莉

网络品牌社区的顾客承诺研究

廖夏石贵成孔卿张素嘉

Research on Corporate Brand Culture Communication Strategy in The New Media Era

Sun Wen

品牌原产地消费者相对偏好的测量

张耘堂

中西比较视域下儒家工作伦理的现代价值

房秀丽朱祥龙杨家珍

赔笑脸还是表同情?网络表情符号类型对消费者宽恕意愿的影响--基于感知真诚性视角

马瑞婧凡文强

基于大数据分析的旅游体验时间差异研究--以全国第一批5A级景区为例

惠红李鹏飞张仁军

The Study of Subjects Matching of Industry-University Collaborative Innovation

SongWei

红顶儒商胡雪岩的商业成功之道

吴小平刘甲朋张其林

Study on Construction of Harmonious Corporate Culture Based on Humanistic Care and Psychological Counseling

Baikun

餐饮服务系统之使用意图研究

梁婉玲

Research on Brand Value Enhancement Strategies of Retail Enterprises Under the Background of Mobile Internet--Take Inzone Group as an Example

Yongsheng Yin

Research on the Evolution and of Provincial Entrepreneurship Inequality in China

Li Cunchao

新零售背景下物流管理专业教师发展对策研究

邓晓君

Market Research on the Influencing Factors of College Students Data Usage

Xiaoyu Wang Weinan Zheng Yingying Le Lu Chang Sisi Chen

The Formation Mechanism of Internet Popular Tourist Destination-Research Based on The Content Characteristics of Weibo

Zhang Renjun Cui Fang Hui Hong

全营销渠道兼容下的服装供应链运营模式研究

胡依泮家丽周兴建

Why Do Customers Pay for Online Entertainment Services? Empirical Data from an Emerging Market

Viet Dung Trinh Thai Son Nguyen

The Importance of Factors Influencing the Travel Intentions of Chinese Sightseeing Cultural Tourists toward Foreign Countries

Jinzhong Ren Thomas Lawrence Long Ruqian Liang

Research on the Realization Path of Tourism Ecological Compensation in Nature Reserves

Liao Guangping