The Formation Mechanism of Internet Popular Tourist Destination-Research Based on The Content Characteristics of Weibo
It finds out the relationship between the formation of Internet popular tourist destination and the content characteristics of social media communication,which provides theoretical support for the in-depth understanding of the phenomenon of Internet popular tourist destination,and also provides theoretical reference for tourism destination marketing promotion.Through the quantitative analysis of the content of travel destinations Weibo and the readers perception survey,the characteristics of weibo which posts with good communication effects are analyzed.The results show that the content of tourism weibo posts makes people feel “beautiful,“peculiar,“funny and “nostalgic,which have the best dissemination effect; traditional popular spots should possess the characteristics such as “cultural atmosphere,“artistic atmosphere,“grandeur and “magnificence are difficult to express via social media.Therefore,the destination with strong and direct sensory or emotional stimulation is more likely to be Internet popular tourist destination.
Internet popular tourist destination weibo post formation mechanism
Zhang Renjun Cui Fang Hui Hong
College of Management,Chongqing University of Technology
国际会议
China Marketing International Conference 2019 (2019中国市场营销国际学术年会)
广州
英文
702-719
2019-07-22（万方平台首次上网日期，不代表论文的发表时间）