会议专题

China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

总文献量: 56篇会议类型: 国内会议会议地点: 西安主办单位: 香港城市大学;西安交通大学;南卡罗来纳大学会议日期: 2015-07-24

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网络差评的服务补救措施对消费者购买意愿的影响--基于C2C淘宝网的研究

陈瑞丁权玲

The Nonlinear Effects of Brand Value on Shareholder Value

Xiaoli Li Haizhong Wang Lianxi Zhou

大数据视角下STP营销理论的变革与创新

张纯荣段淑梅

服务质量差距模型在提高民办高校教学质量中的应用

张俊利

利益诉求及时间框架对亲社会行为的影响研究

叶楠侯立松徐纯华

品牌体验对购买意愿影响的判别分析--以运动鞋品牌New Balance为例

张蔚鴒钟皓

信息干预与居民习惯性节能行为的关系研究的文献综述

刘满芝徐悦

The Effect of Perceived Value on Purchase Intention of Counterfeit Luxury Products

Xiaoyan Duan Ling Su

The Butt-Joint Between Social Capital and Cultural Industry:Current Status,Problems and Countermeasures--Take the Listed Companies in Xi”an as Example

Qiuling Hu Ruina Meng

Value Chain Extension:Making Sense of Strategic Corporate Social Responsibility Implementation

Juan Liu Zhilong Tian

基于内容分析的白酒企业微博沟通内容类型与效果研究

段桂敏余伟萍薛健平孟彦君

产品伤害危机模糊情境下基于心理契约机制的公司响应对

任金中

Examining the Relationship between Volunteerism and Public Relations Success:An Empirical Study of Volunteers in the Expo 2010 Shanghai China

Chih-Hung Chu Yujie Cai

The analysis of Business Ethics Based on the Evolution of the Business Culture

Shaoqing Tang Yijing Guo Liguo Liu Xiangwei Duan

企业该如何创新才更容易让顾客接受--感知产品创新对新产品购买意愿的影响作用研究

陈姝刘伟于富喜

Comprehensive Marketing Performance Measurement System,Architectural Marketing Capabilities,and Firm Performance:A Mediational Model

Xiaoning Liang Yuhui Gao Qinhai Ma

In-situ Urbanization Promoted by the Development of ”Taobao Village”

Shengbo Zhang

Study on the Influence of Marketing Shi over Purchasing Drive of Customers

Xiaodong Li Li Ma

消费咨询网络中意见领袖的演化机制研究--预期线索与网络结构

黄敏学王琦缘肖邦明王殿文

Barriers and Drivers:Information Technology in Manufacturing Firms of Australia

Syed Abdul Rehman Khan