In-situ Urbanization Promoted by the Development of ”Taobao Village”

摘要：

　　Starting from the important role of ”Taobao village” in the economic development,the thesis analysed the subjective and objective reasons and promoting group and draw the general process of urbanization.It discussed the different characteristics of ”Taobao village” in different economic areas and roles played in urbanizing.It also propounded some constructive suggestion to activate the industry,including strengthening industry supervision,adjusting development patterns,and emphasizing innovation.The paper consists of literature analysis,case analysis and comparative analysis to complement the demonstration.

关键词： electronic commerce country in-situ urbanization Taobao village

作者: Shengbo Zhang

作者单位: Business College,Shandong University,Weihai

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 322-332

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）