The analysis of Business Ethics Based on the Evolution of the Business Culture
From the evolution of business culture,this paper has sorted out the origin and evolution of business culture,and elaborated three connotations of business culture and Characteristic Culture dominated by Confucian culture; Then from the time and space angles,has explored the connotation of business ethics,compared the similarities and differences between Chinese and Western business ethics,analyzed the lack of business ethics and its reasons.Especially when China”s economy is facing the new normal,the worldwide reshaping and restructuring of business ethics is essential for enterprises to change from processing model to brand management model.The enterprises should restructure their business ethics accordingly to build global business ethics to adapt to globalization and the internet trend and adhere to the principle of ”to balance the profit and righteousness” as a prerequisite for commercial transactions,the principle of ”honest and trustworthy,fair trade” as the basis for commercial transactions,the principle of ”harmony” and ”mutual benefit” as the purpose for business transactions.
Business Culture Business Ethics Evolving
Shaoqing Tang Yijing Guo Liguo Liu Xiangwei Duan
Business College of Beijing Union University,100025,Beijing
国内会议
China Marketing International Conference 2015 (2015中国市场营销国际学术年会)
西安
英文
357-371
2015-07-24（万方平台首次上网日期，不代表论文的发表时间）