Study on the Influence of Marketing Shi over Purchasing Drive of Customers

摘要：

　　Based on the principle of the Shi science,this article analyses the essence,origin,appearance and application strategy of the marketing Shi,proposing strategic suggestions for enhancing the purchasing drive of customers with the help of marketing Shi.

关键词： marketing Shi Shi science customer purchasing drive

作者: Xiaodong Li Li Ma

作者单位: School of Management,University of Jinan,Jinan

会议类型: 国内会议

会议名称: China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

会议地点: 西安

会议语种:英文

页码: 315-321

在线出版日期: 2015-07-24（万方平台首次上网日期，不代表论文的发表时间）