会议专题

China Marketing International Conference 2015 (2015中国市场营销国际学术年会)

总文献量: 56篇会议类型: 国内会议会议地点: 西安主办单位: 香港城市大学;西安交通大学;南卡罗来纳大学会议日期: 2015-07-24

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陈列的画面效应:陈列秩序影响商品评价的机制与条件

叶巍岭黄蓉周铃雅常玉倩

Evaluation of Brand Extension:The Role of Cognitive Style and Involvement

Chundong Zheng Ke Ma Qi Duan Han Wang

Multi-Theory Analysis on Leadership:A Study in the Shipping Industry

Bosco Ngan Kin Keung Lai Yan Pui Lee

简论消费圈子

张迪董大海

An Empirical Examination of Factors Affecting Consumer Adoption of Health Service based on the Internet of Things

Weihua Liu Yupeng Liu Qiang Li

批判性思维特质与工作业绩:来自医药销售的实证研究

戴珒杨百寅薛镭

销售费用中的吃喝玩乐:关系型营销、在职消费抑或腐败?

王雄元张金萍刘纯琪

Integrating Big Data Marketing to the Diffusion of Product Innovation in the Social Network Context

Ben S.Liu T.Steven Chang

噬嗑:易经营销本质观的阐释与当代反思

李晏墅贾剩军

A Research on Channel Conflict”s Types and Solution Choice-Channel Relationship Strength Perspective

Sisi Huang Chuncheng Li

社会排斥与权力状态对炫耀消费的交互影响--基于消费者行为视角

梁世昌常亚平王金山

An empirical Study on the Gap between Employment Requirements and Undergraduate Perception based on market orientation theory

Xiaoyu Wang Chengzhi Long

构建微信商业平台的机制探析

黄维民

Challenges and Benefits:Global Sourcing Vs.Local Sourcing in the Manufacturing Industry

Syed Abdul Rehman Khan

传媒要素作用与感验营销模式

王雪野

Matching Analysis of the Influence of the Combination of Moral Marketing and Relationship Marketing on Enterprise Performance in Chinese Culture Context

Fang Zou Fangjie Su Wenlong Zhang

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