会议专题

2008 Summit Internayional Marketing Management Conference(2008国际营销管理首脑会议)

总文献量: 48篇会议类型: 国际会议会议地点: 天津主办单位: 天津师范大学;中国市场营销中心会议日期: 2008-05-01

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Research on Current and Future Tertiary Sector in Guangdong Province when Industry Structure Changing

TANG Qing YUAN Yong

A Survey from University Students to Measuring Individual Value in Word-of-Mouth Communication

WEI Fuxiang YAO Yanan

Analysis of User Innovation: Based on the Theory of Self-organization

ZHOU Liquan LIN Lue

Two Structure Models of MIS Supply Chain: An Empirical Perspective

ZHANG Guangxuan NIU Gang

Evolvement and Prospect of Study on Word-of-Mouth Communication

LIU Kanning

Study on Content and Measurement of Place Brand Integrating Capability

QIAN Minghui GOU Yanzhong HE Fei

Technique Economic Analysis of Enterprises Benefit Value chain

DU Zhongcheng

Corporate Social Responsibility in Service Industry

XU Dayou ZHANG Zhuo

Simulation of New Service Product Diffusion on Cellular Automata

MA Fang LUO Ming PENG Diyun

A 3Ps Model in Service Marketing

YJI Hsu

Value Element Components and Marketing Strategy of Service

SUN Xuanzhong WANG Jing

Study on Agriculture Export Enterprises in China under Challenge of Green Trade Barriers

XU Haiqing

A Study on Influential Factors of Chinese Enterprises Implementation of International Marketing Strategies

YU Bin

Coordinate Development of Manufacturing and Logistic Industry in Beihai New Area

ZHANG Ying LUO Yongtai

Research on the Innovation Management of Supply Chain Based on Network Economy

ZHANG Qingyi ZONG Cheng

Strategy Analysis on Retaining Customers Adherence based on C2C E-commerce Plateform

BAO Xiaoyue ZHAO Hongmei HE Fangning

The Analysis of Leading Power and Operating Patterns on Supply Chain

HE Zhen

The Review on Customer Participation in Service

GUAN Cuiling

The Study of Tourist Satisfaction Based on Queuing Theory

JIANG Jian CHENG Chunmei

The Research of Industrial Innovation Resources and Innovation Policy-Based on the Industry Life Cycle

ZHOU Guohua SHEN Chao HUANG Li